No matter how well-designed, informative, and cutting-edge your website is, if no one can find you online, it’s not doing you any good. Search engine optimization (SEO) is not a luxury in today’s competitive market; it is critical to the future of your business.
Today’s SEO landscape is fiercely competitive. It is a digital battleground filled with ever-changing algorithms, sophisticated technologies, and too many fad-chasing, self-proclaimed "gurus." At Twelve Three Media, our marketing experts know how most agencies do the bare minimum to achieve mediocre results. We’ve seen firsthand how agencies farm out work and cut corners to save pennies at their clients' expense. Our agency is built on the principle that there is a better way.
Twelve Three Media is an SEO company that serves as your in-house agency. Our tight-knit team of industry experts doesn’t outsource any aspect of website design, SEO, or paid advertising.
We demand the best and we prove our value. Your company’s dominance is our sole mission, and at the core of every tactic, strategy, and decision we make. When you dominate your market, we dominate ours.
Our SEO experts meticulously analyze your market, execute the most effective SEO strategies, and implement innovative solutions to help your website dominate in search. We are passionate about winning, and it shows in our results.
What Is SEO?
SEO stands for “search engine optimization.” It describes the multi-disciplinary process of increasing the quantity and quality of website traffic through non-paid search results. SEO marketing companies improve website rankings so their clients stand out in organic search. This involves a wide variety of tactics, including:
- On-page optimization of all content on your website
- Monitoring keyword rankings
- Original, quality content providing the best answers to user questions
- Backlinks from authority domains pointing to pages on your site
- Fast, secure, and error-free on all devices
- Consistency in name, address, and phone number (NAP info) across the Internet
- Schema markup to tell search engines what your page and business is about
- Verified and optimized Google Business Profile listing
- Google Analytics setup to monitor performance
- Reputation management on third-party review websites
You may not know how important these tactics are. If your SEO company isn’t telling you about them, you’re certainly not hitting the rankings you want.
SEO is not a one-and-done operation; it requires ongoing measurement and improvement to achieve first-page rankings consistently. As your full-service SEO marketing company, Twelve Three Media will plan your search marketing campaigns, target them to your audience, then validate the results. Our seasoned team of SEO experts will help you stand out in search and grow your business.
Search engine optimization offers a wealth of benefits and opportunities to businesses of all sizes. Just some of the reasons why SEO is important include:
SEO Builds Trust and Credibility
When a site ranks high in search engine results, it is generally a sign that the search engine considers it to be informative, trustworthy, and high-quality. This, in turn, boosts the credibility of your business.
SEO Helps You Reach More People
While many marketing campaigns focus narrowly on specific target audiences, SEO casts a wide net to attract a range of prospects at any point in time, regardless of what stage of the buying funnel they are in.
SEO Helps You Rank Higher in Local Searches
Local SEO strategies attract searchers when they are ready to buy. Local searches such as "mechanic near me" are increasingly more common, which is great for businesses, because nearly 80% of local searches on mobile lead to conversions.
SEO Improves Website Usability
While SEO focuses on making a website search engine-friendly, it can also improve a user’s experience when visiting your site. Factors that enhance a website’s usability – such as improved load times, site structure, and navigation – fundamentally improve the user experience.
SEO Improves User Engagement Rates
Optimized sites can attract quality traffic. When searchers arrive at a website with quality content that matches their search intent, they are likely to spend more time browsing, which can ultimately lead to higher conversion rates, increased ROI, and long-term customer advocacy.
SEO Provides Quantifiable Results
SEO offers the ability to track changes in rankings, website traffic, and conversions. The robust suite of information provided by platforms such as Google Analytics allows you to drill into data at a remarkably granular level. You can see the buying journey of every visitor, including the keywords they used to search, the pages they engaged with, and what specific actions they took on your website.
SEO Gives You A Competitive Advantage
Businesses that invest heavily in SEO are more likely to outrank their competition in search engine results and increase market share. Your competitors are most likely investing in SEO, which means you cannot afford not to.
Can I Do
SEO on My Own?
Yes. You can definitely do SEO on your own. In fact, Twelve Three Media is committed to helping you do just that.
It’s important to understand that the fields of marketing and advertising are ever-evolving and often complex. To do SEO on your own, you will need to hire an in-house marketer to stay up-to-date with the latest best practices and execute a well-rounded SEO strategy.
While many large corporations employ robust marketing departments, most small and mid-sized businesses have one employee dedicated to marketing and advertising, usually with support from freelancers and contractors. With only one marketing employee in your company, it is very likely that many opportunities will be missed, and you won’t achieve the maximum ROI for his or her efforts.
The other option is to hire a marketing agency. Marketing agencies offer a number of advantages. They generally have multiple employees with real-world knowledge and experience in a variety of marketing and advertising channels. They already know what data is most important to track and are adept at pivoting when strategies aren’t achieving the desired results.
What’s more, hiring an agency is probably more cost-effective than you think. When compared to the average salary of an in-house marketing manager – and the related expenses of recruiting, benefits, and necessary equipment – hiring an agency is often a much more budget-friendly alternative.
If you aren’t ready to hire an agency or in-house marketer just yet, there are many things you can do on your own that won’t cost you anything but thoughtful planning, time, and effort. To get started, focus on the basics:
On-page SEO involves the elements on your site you can control. These include:
- Website structure:
Strike a balance between a visually aesthetic website and a structure designed for usability and search engine visibility.
Create written and visual content that answers questions and demonstrates authority in your field. Utilize relevant keywords and queries that your audience is searching for.
This is information that is not displayed on the page itself, but is read by search engines and web crawlers. Search engines use this information to rank websites and display snippets in search results.
If your business has a physical location or if you just want people in your service area to find you, you need to focus on local SEO. When you search for terms like “donuts near me,” the box you see displaying nearby business information is called the local SEO 3-pack. When you click on the results, you see information for even more companies that match your search.
- Claim your business profile (Google Business Profile, Bing)
- Maintain consistent NAP (name, address, phone number)
- Publish pictures of your location and products, if applicable
- Offer incentives
- Manage your reviews
Off-page SEO, sometimes referred to as off-site SEO, involves efforts taken outside of your own website to boost your search engine ranking. These efforts can include:
SEO Essentials for Small BusinessesFREE!
In this guide to SEO, our digital marketing experts show you how to cut through the noise and stand out in search. We explain the basics of SEO planning and discuss the exact tools you’ll need along the way.
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