What Is SEO?

No matter how well-designed, informative, and cutting-edge your website is, if no one can find you online, it’s not doing you any good. Search engine optimization (SEO) is not a luxury in today’s competitive market; it is critical to the success of your business.

Every day, Google alone processes 3.5 billion searches. If your company doesn’t stand out when users are looking for your products or services online, you’ll lose business to your competition.

Twelve Three Media is an SEO company that serves as your in-house agency. Our success is measured by your success.

Our SEO experts meticulously analyze your market, execute the most effective SEO strategies, and implement innovative solutions to help your website dominate in search. We are passionate about winning, and it shows in our results.

SEO stands for “search engine optimization.” It describes the multi-disciplinary process of increasing the quantity and quality of website traffic through non-paid search results. SEO marketing companies improve website rankings so their clients stand out in organic search.

This involves a wide variety of tactics, including:

On-page optimization of all content on your website
Monitoring keyword rankings
Original, quality content providing the best answers to user questions
Backlinks from authority domains pointing to pages on your site
Fast, secure, and error-free on all devices
Consistency in name, address, and phone number (NAP info) across the Internet

Schema markup to tell search engines what your page and business is about
Verified and optimized Google My Business listing
Google Analytics setup to monitor performance
Reputation management on third-party review websites

You may not know how important these tactics are. If your SEO company isn’t telling you about them, you’re certainly not hitting the rankings you want.

SEO is not a one-and-done operation; it requires ongoing measurement and improvement to achieve first-page rankings consistently. As your full-service SEO marketing company, Twelve Three Media will plan your search marketing campaigns, target them to your audience, then validate the results. Our seasoned team of SEO experts will help you stand out in search and grow your business.

What Should I Look for in
an SEO Company?

Whether you’re looking to switch agencies or you’re just starting your business, we know that finding the right company for SEO and other marketing is a challenge. A lot of SEO companies promise first-page rankings, but they don’t deliver on results.

There is no “secret” to SEO; only researching and adopting best practices, followed by implementation, validation, and reiteration. The best agencies handle this process for you, then present a transparent overview of the results.

In order to find an SEO company you can work with that delivers on its promises, look for the following in your search:

Do they offer clear reporting?

It is important to understand the value of your investment in an SEO company. By receiving non-cryptic reports, you can get a better idea of how your site ranks, where you are compared to the competition, and more.

Is the SEO team transparent?

Rome was not built in a day. There are always peaks and valleys. It is crucial for an SEO company to explain what they are doing to increase your rankings and where those campaigns stand. If it is too good to be true, then ask questions.

Do they outsource SEO work?

Ask if the SEO company has an in-house team of specialists or if they outsource their work to an overseas company. It is beneficial to you as the business owner to work with a company that employs talented in-house developers and SEO specialists. You want a dedicated team that will become familiar with your brand and offerings and integrate those qualities in a holistic optimization strategy.

How does the agency measure results?

A serious SEO company will be able to track leads and traffic so they can tell you exactly what is working and what needs to be changed. You will benefit from knowing the details of your campaign performance through attribution.

Is the company a Google Partner?

Google Partner companies demonstrate specialized skill and experience with digital marketing and advertising channels. A Partner badge signals that the team understands the complex nature of keyword ranking and knows how to use state-of-the-art Google tools to design and manage successful campaigns.

Is Hiring an SEO Company
Worth It?

“You get what you pay for” is absolutely true when it comes to SEO. If you only pay a little, you’re not going to get what you need to succeed in search.

Your business is unique. And, with SEO more complex than it ever has been, it takes more than pulling levers and pressing buttons to show up on the first page. At Twelve Three Media, we approach each client with a custom-tailored strategy. We serve as an extension of your in-house marketing department, and we are transparent about the results we achieve.

SEO is no longer a mystery to many business owners. We know that your knowledge of search marketing may vary, and we are happy to be open and honest about what we are doing to improve your rankings. No snake oil here!

why hire twelve three for your SEO needs

Why Hire Twelve Three Media
for Your SEO Needs?

Twelve Three Media was founded on the belief that there is a common way to do things and a right way. Our seasoned team of marketing veterans, industry experts, and creative mavericks is passionate about doing things the right way. We don’t cut corners and we don’t take shortcuts. From building websites from the ground up to managing engaging social media presences to ensuring your website ranks high in search and attracts quality leads, Twelve Three Media is committed to providing the best service possible and exceeding your expectations.

We’d Love to Share
Industry Insider Info.

We don’t keep industry secrets - we share them. In our indispensable DIY guide, we’ll teach you proven SEO strategies for dominating in search. We’ll show you how to rank over your competition with expert tactics, killer copy, diverse content types, and a GMB listing that actually grows your business.

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Search Engine
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What Is SEO?