Search Engine
Optimization

Strategies, techniques, and tactics to improve your ranking.

What is an SEO company?

SEO companies improve rankings so their clients stand out in organic search. This involves a wide variety of tactics, including:
  • On-page optimization of all content on your website
  • Monitoring keyword rankings
  • Original, quality content providing the best answers to user questions
  • Backlinks from authority domains pointing to pages on your site
  • Fast, secure, and error-free on all devices
  • Consistency in name, address, and phone number (NAP info) across the Internet
  • Schema markup to tell search engines what your page and business is about
  • Verified and optimized Google My Business listing
  • Google Analytics setup to monitor performance
  • Reputation management on third-party review websites
You may not know how important these tactics are. If your SEO company isn’t telling you about them, you’re certainly not hitting the rankings you want.

Twelve Three Media is an SEO company that serves as your in-house agency. We plan search marketing campaigns and target them to your audience, then validate the results. SEO is not one-and-done; it requires ongoing measurement and improvement to achieve first-page rankings consistently.

What should I look for in an SEO company?

Is there a secret to good SEO?

Whether you’re looking to switch agencies or you’re just starting your business, we know that finding the right company for SEO and other marketing is a challenge. A lot of SEO companies promise first-page rankings, but they don’t deliver on results.

There is no “secret” to SEO; only researching and adopting best practices, followed by implementation, validation, and reiteration. The best agencies handle this process for you, then present a transparent overview of the results.

In order to find an SEO company you can work with that delivers on its promises, look for the following in your search:

Do they offer clear reporting?

It is important to understand the value of your investment in an SEO company. By receiving non-cryptic reports, you can get a better idea of how your site ranks, where you are compared to the competition, and more.

Is the SEO team transparent?

Rome was not built in a day. There are always peaks and valleys. So, it is important for an SEO company to explain the process of increasing your ranking. If it is too good to be true, then ask questions.

Do they outsource SEO work?

Ask if the SEO company has an in-house team of specialists or if they outsource their work to an overseas company. It is beneficial to you as the business owner to work with a company that employs talented in-house developers and SEO specialists. You want a dedicated team that will become familiar with your brand and offerings and integrate those qualities in a holistic optimization strategy.

How does the agency measure results?

A serious SEO company will be able to track leads and traffic so they can tell you exactly what is working and what needs to be changed. You will benefit from knowing the details of your campaign performance through attribution.

Is the company a Google Partner?

Google Partner companies demonstrate specialized skill and experience with digital marketing and advertising channels. A Partner badge signals that the team understands the complex nature of keyword ranking and knows how to use state-of-the-art Google tools to design and manage successful campaigns.

Is hiring an SEO company worth it?

How are you different from other SEO companies?

“You get what you pay for” is absolutely true when it comes to SEO. If you only pay a little, you’re not going to get what you need to succeed in search.

Your business is unique. And, with SEO more complex than it ever has been, it takes more than pulling levers and pressing buttons to show up on the first page. At Twelve Three Media, we approach each client with a custom tailored strategy. We serve as an extension of your in-house marketing department, and we are transparent about the results we achieve.

SEO is no longer a mystery to many business owners. We know that your knowledge of search marketing may vary, and we are happy to be open and honest about what we are doing to improve your rankings. No snake oil here!

If you have a question about your SEO & what our company can do for your business

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We will send you no more than two emails a month on relevant topics that will help you dominate the competition.

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