Conversion
Optimization
Is your business looking to increase revenue through optimizing channels?
Right now, consumers are navigating your website or social channels to contact or purchase products from your company. Do you know what these conversion rates percentages are? More times than not, business owners do not know these numbers.
Twelve Three Media specializes in converting consumers in the value journey, which ultimately creates more revenue without additional marketing spend for the companies we partner with.
We specialize in optimizing the user journey.
Your business is probably advertising through any number of venues. These may include television, radio, digital ads, social media, or SEO. Ultimately your goal is to encourage people to call or to visit a specific page on your website. Do you know how many leads or conversions are being generated through a particular page? Indeed, there are tools available such as Google Analytics, which can quickly pinpoint the conversion rate on a specific page. This is an excellent place to start.
Conversion rates are significant to the bottom line of any business.
Why is conversion rate optimization important? Depending on what you spent this month or this year on advertising tactics, you may be throwing your money away. Conversion rate optimization is the singular most crucial metric when it comes to generating leads and purchases.
The objective in any optimization starts with focusing on a frictionless approach to the end-user.
Conversion rate optimization opens the door to more sales opportunities.
Here at Twelve Three Media, we analyze the current conversion rate percentages happening in different consumer-facing touchpoints. Once this analysis is complete, we can establish a baseline. Then, we can then improve upon the number of leads and conversions happening in your marketing channels.
Areas you should be focusing on conversion rate optimization:
- Social Media
- Website
- Landing Pages
- eCommerce
- Adwords
