Competing for visibility in today’s digital landscape has never been more challenging. With a dizzying proliferation of new websites and an array of established brands that dominate the market, it can feel overwhelming to try to make an impact with consumers.
Pay-per-click advertising levels the selling field. It offers businesses of all sizes and industries a strategic, cost-efficient way to market their products and services on the internet. PPC can open the floodgates on new leads and propel your company to the next level.
Our in-house team of PPC experts is passionate about helping you thrive in a crowded marketplace. We know what it takes to make your company stand out through PPC advertising, and we have the talent and skills to make it happen.
PPC stands for pay-per-click. It utilizes a paid search model to promote brand offerings, build brand awareness, and deliver instant traction with targeted customers. With PPC advertising, you bid on relevant keywords and, depending on your bid, have your ads appear when people search for that keyword. Best of all - you only pay when someone actually clicks on your digital ad.
PPC advertising allows you to purchase traffic instead of waiting for organic leads. However, it’s important to realize that PPC is not a substitute for organic results through SEO. In an effective campaign, you should strive to leverage every tool in your marketing toolkit to generate traffic, nurture leads, and drive sales.
PPC advertising achieves more than just racking up clicks. For small businesses, PPC paid search engine advertising can help your company grow and flourish. It offers a wealth of benefits, including:
Reaping the rewards from your SEO efforts can sometimes take months, but, by its very nature, PPC puts your ads in front of your target audience very quickly. Under ideal circumstances, a simple ad can be created and approved within 24 to 48 hours.
PPC allows you to fine-tune who and where you’re targeting. For example, you may want to advertise to residents in a particular county only to find that the majority of your clicks come from a specific town. PPC data can inform your ongoing efforts and sharpen your competitive edge.
Easy tracking is one of the greatest advantages of PPC marketing. The depth of available metrics provides a comprehensive view of your entire campaign from beginning to end.
PPC delivers immediate feedback. That means you can set up a campaign, run A/B tests, and analyze the results to see what’s working and what’s not.
Whether your ad garners clicks or not, few other marketing strategies allow you to place highly targeted ads in front of your ideal audience. PPC gives your brand a chance to gain immediate exposure to the customers you want.
No matter how small or niche your target audience is, you have total control over how much you want to spend. You can change your campaign while it’s running and optimize your efforts on the fly.
We will send you no more than two emails a month on relevant topics that will help you dominate the competition.
As a full-service digital marketing agency, we know that the keys to PPC success lie in relentless analysis and creative optimization. From ideation to execution, our tight-knit team of digital marketing experts will:
We don’t keep secrets. In our comprehensive DIY guide, we’ll demystify paid media marketing and teach you how to run your own remarketing campaigns, search campaigns, Google video campaigns, and more. We’ll show you how to set up great campaigns, write compelling copy, and track the success of your marketing efforts.Check Out Our Publications
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