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What Is PPC?

Competing for visibility in today’s digital landscape has never been more challenging. With a dizzying proliferation of new websites and an array of established brands that dominate the market, it can feel overwhelming to try to make an impact with consumers.

Pay-per-click advertising levels the selling field. It offers businesses of all sizes and industries a strategic, cost-efficient way to market their products and services on the internet. PPC can open the floodgates on new leads and propel your company to the next level.

Our in-house team of PPC experts is passionate about helping you thrive in a crowded marketplace. We know what it takes to make your company stand out through PPC advertising, and we have the talent and skills to make it happen.

PPC stands for pay-per-click. It utilizes a paid search model to promote brand offerings, build brand awareness, and deliver instant traction with targeted customers. With PPC advertising, you bid on relevant keywords and, depending on your bid, have your ads appear when people search for that keyword. Best of all - you only pay when someone actually clicks on your digital ad.

PPC advertising allows you to purchase traffic instead of waiting for organic leads. However, it’s important to realize that PPC is not a substitute for organic results through SEO. In an effective campaign, you should strive to leverage every tool in your marketing toolkit to generate traffic, nurture leads, and drive sales.

PPC Advertising
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Why PPC Is Crucial
for Your Brand

PPC advertising achieves more than just racking up clicks. For small businesses, PPC paid search engine advertising can help your company grow and flourish. It offers a wealth of benefits, including:

Fast results:

Reaping the rewards from your SEO efforts can sometimes take months, but, by its very nature, PPC puts your ads in front of your target audience very quickly. Under ideal circumstances, a simple ad can be created and approved within 24 to 48 hours.

Precise targeting:

PPC allows you to fine-tune who and where you’re targeting. For example, you may want to advertise to residents in a particular county only to find that the majority of your clicks come from a specific town. PPC data can inform your ongoing efforts and sharpen your competitive edge.

Effortless tracking:

Easy tracking is one of the greatest advantages of PPC marketing. The depth of available metrics provides a comprehensive view of your entire campaign from beginning to end.

Easy experimentation:

PPC delivers immediate feedback. That means you can set up a campaign, run A/B tests, and analyze the results to see what’s working and what’s not.

Brand exposure:

Whether your ad garners clicks or not, few other marketing strategies allow you to place highly targeted ads in front of your ideal audience. PPC gives your brand a chance to gain immediate exposure to the customers you want.

Full control:

No matter how small or niche your target audience is, you have total control over how much you want to spend. You can change your campaign while it’s running and optimize your efforts on the fly.

Gain The Unfair
Marketing Advantage

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How twelve three manages you PPC
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How Twelve Three Media
Manages Your PPC Campaign

As a full-service digital marketing agency, we know that the keys to PPC success lie in relentless analysis and creative optimization. From ideation to execution, our tight-knit team of digital marketing experts will:

  • Set realistic, achievable PPC goals
  • Monitor rates and bidding on keywords
  • Develop and hone your target audiences
  • Adjust campaigns to maximize their effectiveness
  • Perform competitor research
  • Write and optimize search ad copy
  • Create visual assets (images, landing pages, etc.) that meet requirements for individual PPC platforms
  • Maximize the return on your ad spend
  • Provide analytics reporting on the results of your campaigns
Why choose twelve three as your ppc experts
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Why Choose Twelve Three Media as
Your PPC Experts?

Don’t waste another dollar on ads that don’t deliver real-world results. When you choose the PPC experts at Twelve Three Media as your digital marketing partners, you can expect:

  • We bring measurable results:

    Our proven processes and best practices quickly pay for themselves with savvy bidding strategies and compelling ads. Our team focuses on testing ad copy for a higher clickthrough rate (CTR).

  • Our Pay-Per-Click team is highly trained by Google:

    We are in the marketplace every day, working with retail and service-based clients. We put that depth of experience to work for you.

  • Our team is Google Ads certified:

    Our agency is a Google Partner, which means we meet strict certification requirements, media spend levels, and we follow GoogleAds best practices.

  • Return on investment is our focus:

    Clicks are great, but what matters most is your campaign’s ROI and your company’s bottom line. Every decision we make is centered on your success.

Get What You Pay For.

Contact Twelve Three Media Now for a Free Consultation.

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We don’t keep secrets. In our comprehensive DIY guide, we’ll demystify paid media marketing and teach you how to run your own remarketing campaigns, search campaigns, Google video campaigns, and more. We’ll show you how to set up great campaigns, write compelling copy, and track the success of your marketing efforts.

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