What Is Analytics & Reporting?

In the world of digital marketing, data is the compass that guides our strategies. It must be accurate and comprehensive. Analytics and reporting doesn’t bend to unnecessary fluff or fancy jargon. It is the raw information that we interpret with focused clarity.

When reviewing your data, you need a clear picture, not a statistics lesson. At Twelve Three Media, our data fanatics dive deep into the numbers to uncover not just what visitors are doing on your website, but why.

We use industry-leading tools and honest, straightforward language to help you understand your digital results and your path to greater success.

You can’t win if you don’t keep score. Analytics and reporting compiles, organizes, and compares all relevant data in one place to capture your true marketing ROI, help you compete better in your market, and drive profitability.

what does analytics and reporting tell you

What Does Analytics
& Reporting Tell You?

When investing money to market your business, it’s crucial to track and measure the success of your efforts. You need to know what’s driving your leads and how well you convert those leads to sales. If your marketing campaign decisions are not driven by data, you’re just guessing.

Data provides insights, but it demands knowledgeable interpretation to understand what the rows, columns, charts, and graphs really mean. Our team cuts through the noise to deliver real, actionable tactics for key elements of your digital strategy, including the performance of:

Keyword Ranking
Ad Spend
Reviews

Ad Impressions
Cost Per Click
Cost Per Conversion & Lead Generation Trends

Why Choose Twelve Three Media
as Your Agency Partner?

We love data. We love digging into it, we love interpreting it, and we love converting it into strategic action.

When you work with the highly experienced digital marketing experts at Twelve Three Media, you can expect:

Honesty:

Our relationships are built on trust. Each member of our team will be forthright with you. We’ll answer your questions, address your concerns, and be upfront if we need to research something and get back to you.

Detail:

The reports we provide will include high-level information as well as the important details that matter for your business.

Context:

Taken by itself, analytics data is just numbers, lines, and shapes. We put the numbers in context for you, but we also value your insights. If you see an increase in business on a particular date, we want to quantify what led to that positive result. Ideally, this will enable us to repeat the success in the future.

Diligence:

We are plugged into the conditions of your market. If you’re outperforming the competition, we look at data to understand how we can continue or improve that trend. If there is room for improvement, we analyze the metrics to see what your competitors are doing – then develop strategies so you can do better.

Efficiency:

One of the biggest reasons clients leave any agency is wastefulness. You might have had previous agencies waste your time, your money, or both. We take pride in maximizing our talent and time to give you the greatest value for your marketing dollar.

We Take You from Analysis
to Action

Analytics and tracking are crucial to your marketing success. But, if you can’t pivot and adapt to what the data tells you, you’re just spinning your wheels. As a full-service digital marketing agency, we can help you implement all of our recommendations.

Our talented team of digital marketing experts can connect your analytics with a comprehensive suite of marketing solutions, including:

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We’d Love to Share
Industry Insider Info.

If you want to learn how the experts track analytics, we’re here to teach you. In our secret-spilling DIY guide, we’ll show you how the pros track marketing ROI, organic reach, and keyword rankings. We’ll teach you everything you need to know about Google Analytics, Google Search Console, and more.

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Analytics & Reporting

What Is Analytics & Reporting?

What Does Analytics
& Reporting Tell You?

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