Proximity marketing is a very granular form of location-based advertising using digital technology such as beacons and mobile devices. Sending promotions to customers based on location ensures a more relevant and personalized experience.
Everyone knows that people have become attached to their devices. Cell phones are how people connect with friends, family, work, and brands they follow. Taking advantage of proximity marketing can give your business that edge that your competitors may have overlooked.
In 2010 there were 63 million smartphone users in the United States. Ten years later, that number has jumped to 272 million! Twelve Three Media can help your business connect and engage with your audience while they are within reach.
The ability to communicate to your customers while they are at or near your location has proven to be invaluable. Whether it’s greeting customers as they walk through your doors, giving special offers while shopping in the grocery aisle, or receiving feedback on a new product, proximity marketing is an easy way to gain that competitive edge in terms of mobile marketing.
Engaging with your audience while they are spending time at or near your location cultivates deeper relationships and helps with customer retention. Encouraging and nurturing a transaction while your product is in front of the customer may be the critical piece of the puzzle that results in conversion.
Proximity marketing is a powerful tool that delivers ROI at a low cost.
According to one IBM study, more than 71% of consumers will act on a call to action from a marketing message on their mobile device if they are within sight of the retailer or product.
Benefits of proximity marketing: