As people’s attention is divided we see lower viewership on television, less people listening to terrestrial radio and less people subscribing to newspapers and magazines. That doesn’t mean that traditional media is obsolete, but it does mean you need to be smarter about how you purchase it.
With our extensive traditional media experience, you can be assured that your traditional media schedules are well thought out, well negotiated and in lock-step with your other marketing tactics.
Some industries are more competitive than others and require different tactics to be successful.
Well-known brands likely have high standards of success that have to be met which requires a savvy buyer to implement.
Buying television is nothing like buying magazines. Make sure the agency you are considering buys the right type of media for your needs.
You want an agency who has media clout so you benefit by getting more bang for your buck.
This will give you some insight into how they view media vendor relationships and how they communicate their processes.
We manage all aspects of media buying in-house and do not outsource any of our buying to 3rd parties. We vet media companies and hold them accountable. This ensures that we have control over where your ads run and keep your advertising costs down.
We encourage communication and collaboration throughout the entirety of a project.