What You Get:
Market your products and services to the right audience, in the right place, at the right time. Learn Paid Media best practices in this comprehensive guide.
Paid media marketing empowers your advertising to be focused, targeted, and relevant in ways never before possible. However, it takes more than snappy copy to create a killer ad. Effective ads require a combination of art and science. You need to incorporate keyword targeting and the creative aspects of engaging content with the hard realities of your marketing budget and current ad rates.
The paid media landscape can be complicated and intimidating, but it also offers the ability to evaluate, modify, and optimize your efforts in real-time. It is an indispensable tool in your marketing toolkit.
In this Paid Media guide, we show you how to plan and execute a winning campaign that actually delivers results. Our digital marketing experts explain the importance of creating enticing headlines, compelling copy, and irresistible CTAs that drive business. We teach you targeting options for the Google Display Network, Google conversion tracking, and how to track campaign performance with Google Analytics.