& Development Company
Website design and development is a cornerstone of successful digital marketing. The success of your marketing and advertising campaigns hinges not only on how your website looks but how it performs.
Many website development companies outsource tasks to contractors overseas. At Twelve Three Media, our Website Design and Development Experts roll direct. We handle all aspects of design and development in-house, ensuring consistency, quality, and adherence to best practices.
Is your agency cutting corners, relying on bloated templates, and delegating work to anonymous third parties who don’t care about your business? Twelve Three Media is committed to your success. Our industry experts bring skill, ingenuity, and an obsessive passion for excellence to every project.
Every website we build is enterprise-level. Businesses of all sizes need world-class marketing. We provide you with the foundation to stand out in your market, drive leads and sales, and track the results to ensure your marketing budget is well-spent.
Your Website Should Be Your
The brands that dominate their industry use their website as an essential business tool. An effective website doesn’t just serve as an online extension of your business; it supports and serves as a destination for multiple elements of your digital marketing and ads.
Whether you provide professional services or your website serves as a digital storefront, a professionally designed website can fulfill a number of different roles:
The performance of your website plays a major role when it comes to search engine optimization. In addition to optimizing individual pages, your website as a whole needs to be built according to Google’s ranking factors.
Social media marketing is crucial for growing your online visibility and cultivating an audience. Your profiles need to point to a high-quality website that users can rely upon as they make connections with your brand.
As with organic search marketing, your website should serve as a powerful destination for any number of digital ad campaigns. No matter what types of ads you run, your site needs to be built with maximizing conversions in mind.
Conversion rate optimization should be a foundational element of website design and development. Thoughtfully designed websites should point visitors to conversion points such as click-to-call phone numbers, online forms, sign-up pages, online checkouts, and more.
Your website should be set up to take advantage of the latest and greatest analytics and reporting tools and any third-party systems you use to track leads, manage your database, etc. These tools can help create a positive feedback loop between your website and your marketing efforts. As users visit your site, you can identify who they are, segment audiences for specific campaigns, and track the results so you get a comprehensive picture of your ROI.
Your business website should serve customers’ needs 24 hours a day. When your office is closed, visitors should be able to come to the website and find the information they need, make a purchase, schedule an appointment, and take other actions that are essential to the success of your business.
Businesses hire employees to make a difference in operations and drive revenue. If your website isn’t making you money, it is time to invest in a new website that can help you boost your profits.
Website Design & Development Work?
Getting started on a website is pretty easy. The first step is sharing information with our team on your products and/or services and how your business works. If you currently have a website, we do a deep dive into the data to see how your digital marketing and ads are performing.
Next, we perform competitor research to see what other businesses in your market and industry are doing and the results they get. Finally, we draw upon decades of collective experience to put best practices in place and build a website that you can be proud of, that your customers will love, and is custom crafted to stand out online.
The website experts at Twelve Three Media live by a simple code:
Form Follows Function.
Our team doesn’t implement all the bells and whistles on the websites we design. That’s wasteful, and it can leave your website slow, overly complicated, and unsecure.
Instead, our website designers and developers carefully tailor your website for maximum functionality. Unlike many agencies, we don’t always recommend building a new website from the ground up when a new client comes aboard. Depending on your needs, goals, and budget, we may be able to harness your current website and make improvements that complement other aspects of your digital strategy.
If you do need a website – whether your business is new or it’s time for an overhaul – our team is ready, willing, and able to make that happen, too. And we’ll knock that new site out of the park for you!
Frequently Asked Questions About Website Design & Development
This question is difficult to answer without knowing a client’s individual goals and budget. Ultimately, the best way to see how website design and development can fit into your budget is to speak to our team.
We will provide you with an honest estimate of what it will cost to redesign your current website or build and develop a new website for your business. The price tag for the project will be based on the time, energy, and effort necessary to create the website you want.
Our team employs a number of efficiencies to keep costs down without sacrificing quality. This is possible because of our decades of experience working at the highest level for clients in multiple industries all over the world.
Some marketing agencies specialize in websites using a particular content management system. Although we can work within any CMS, WordPress is our platform of choice for designing and developing websites.
WordPress allows for the creation of enterprise-level websites without the need to reinvent the wheel with every project. Although simplicity is the hallmark of WordPress development (hence its popularity), talented developers can work wonders with a range of robust features.
Between our agency’s knowledge of WordPress and the ease of using the CMS, we are able to develop websites in a fraction of the time it takes other agencies. We also utilize the many sophisticated features in WordPress to improve your SEO, publish content, and more.
Enterprise organizations are large companies. As you might expect, the websites for these businesses need to be multifunctional and provide maximum support for all kinds of marketing activities.
No matter the size of your business, your website should be designed to enterprise-level standards. If you treat your website as an online brochure, you’re going to get minimal return on investment and it is unlikely that you will meet your goals.
At Twelve Three Media, we design and develop websites in accordance with best practices and industry standards. Major enterprises are the ones who set these standards, which is why we embrace the principles of enterprise web development whether we are designing a website for a local business or a multinational corporation.
Absolutely! The design of your website should reflect your brand and be consistent with any and all digital and traditional marketing assets you have.
Website design is a major part of the creative services we provide at Twelve Three Media. Clients trust us to align the appearance and functionality of the website with their vision, values, and the key characteristics of their customers.
This is more than just a “roundup” of creative assets. It is the process our team uses to understand your business and bring all of the components of your marketing strategy together. This allows our team to create a cohesive visual aesthetic and messaging for your website.
The barrier for entry to be a web developer has never been lower. Anyone with a computer and an account on a marketplace for website themes can call themselves a developer.
Unfortunately, many small and mid-size businesses fall into the trap of hiring cheap developers to handle their websites. In most cases, this leads not only to a low-quality website but underperforming marketing and ad campaigns as well.
As discussed above, professional website development is an asset for any business looking to boost their marketing efforts. Web development involves optimizing the consumer-facing side of the website while making numerous changes behind the scene to provide maximum stability, functionality, and usability.
Reputable web development companies will communicate with you consistently to ensure that your website works great. If your marketing and ad campaigns are underperforming, this may signal an issue with your website that a developer can quickly fix.
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