Digital advertising allows you access to 95% of people using online platforms.
With Digital advertising you can also target people in different stages of their shopping journey. You can reach people early to get on their consideration set. Or you can target people when they are ready to purchase.
Businesses love it because it is exact and it is trackable. Digital advertising spending is on track to surpass traditional advertising spending in 2020. But with advertising choices like search, display, social, connected TV, and digital audio, to name a few, how do you decide where to place your budgets? We can help!
Digital advertising is the process of publishing ads on online platforms like search engines, websites, and social media. It allows you to precisely reach specific audiences in targeted geographical areas for less money than traditional methods.
Digital advertising involves much more than just popping up a quick ad on Facebook or Twitter. It includes the use of specialized advertising tools to research, manage, track, analyze, and improve the effectiveness of your online advertising campaign.
At its best, digital advertising integrates seamlessly into the user experience of your audience. It guides them toward your products and services in an engaged, natural way. By personalizing your digital ad to optimize its relevance to your customer, you also maximize its effectiveness and ability to convert. Since these ads are digital, you can follow every step your customer makes along the buying cycle.
Digital advertising can include:
Placing ads on social media sites allows you to target high-level demographics like age, gender, and interests, increasing your ads’ effectiveness.
A great option for small businesses, PPC advertising only requires you to pay the platform you’re advertising on when someone clicks your ad.
Just because someone leaves your website without a purchase does not necessarily mean that the sale is lost. Remarketing creates personalized ad campaigns specifically for these users.
More than half of all website visits begin in search engines like Google or Bing, and a high percentage of those searches are high-intention.
This involves the promotion of a brand’s products or services on an affiliate partner’s website.
The overwhelming majority of customers prefer companies to communicate with them via email, including advertising. Using email to reach these audiences can put your brand in front of the competition.
We will send you no more than two emails a month on relevant topics that will help you dominate the competition.
Modern consumers spend time online researching products, companies, and reviews before making a purchase. It’s forced advertising agencies to get more creative, more helpful, and more genuine. Because of this, digital advertising just makes sense if you want to get your brand and offerings in front of your audience.
Consider these advantages of digital advertising:
We don’t keep secrets. In our comprehensive DIY guide, we’ll demystify paid media marketing and teach you how to run your own remarketing campaigns, search campaigns, Google video campaigns, and more. We’ll show you how to set up great campaigns, write compelling copy, and track the success of your marketing efforts.Check Out Our Publications