What Is
Digital Advertising?
Digital advertising is the process of publishing ads on online platforms like search engines, websites, and social media. It allows you to precisely reach specific audiences in targeted geographical areas for less money than traditional methods.
Digital advertising involves much more than just popping up a quick ad on Facebook or Twitter. It includes the use of specialized advertising tools to research, manage, track, analyze, and improve the effectiveness of your online advertising campaign.
At its best, digital advertising integrates seamlessly into the user experience of your audience. It guides them toward your products and services in an engaged, natural way. By personalizing your digital ad to optimize its relevance to your customer, you also maximize its effectiveness and ability to convert. Since these ads are digital, you can follow every step your customer makes along the buying cycle.
Digital advertising can include:
Social media advertising:
Placing ads on social media sites allows you to target high-level demographics like age, gender, and interests, increasing your ads’ effectiveness.
Pay Per Click (PPC):
A great option for small businesses, PPC advertising only requires you to pay the platform you’re advertising on when someone clicks your ad.
Remarketing:
Just because someone leaves your website without a purchase does not necessarily mean that the sale is lost. Remarketing creates personalized ad campaigns specifically for these users.
Search advertising:
More than half of all website visits begin in search engines like Google or Bing, and a high percentage of those searches are high-intention.
Affiliate marketing:
This involves the promotion of a brand’s products or services on an affiliate partner’s website.
Email advertising:
The overwhelming majority of customers prefer companies to communicate with them via email, including advertising. Using email to reach these audiences can put your brand in front of the competition.
