Visual Design &

From web design to print design and everything in between.
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What Is a Brand?

Your brand is more than just a logo and color palette. It is your complete commercial messaging, encompassing every aspect of how your business speaks to your audience. It must spark interest and express who you are and the value you offer.

Successful branding sets your business apart from the competition. It serves as your company’s internal North Star, keeping you and your team on track and on message in everything you do.

Twelve Three Media is a full-service visual design and brand agency. We create strong brands that strategically inspire customers to action. At its essence, your brand is what people think of when they hear your company name.

It involves your story, your values, your message, and your visual identity. It leverages your expertise, your history of success, and customer testimonials.

More than just market positioning, your brand is the sum total of how people experience your company. It is reflected on your website and in your office. It includes your marketing strategy and how effectively you wow your customers in their personal encounters with you.

Your brand should be integrated into every level of your organization. It should be consistent across every action, behavior, and communication, both internally and externally.

Brand design is more than just pushing pixels
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Brand Design Is More Than
Just Pushing Pixels

The visual presentation of your business is more than just design - it is a reflection of your company and its unique personality. Your design assets are the tangible elements that determine how your brand is perceived.

Our brand design experts have decades of UI/UX and graphic design experience. Whether building from the ground up or honing your existing brand elements, we create stunning visual assets that invoke a distinct impression and stand the test of time.


The colors you use have a big impact on the way people perceive your brand. For example, red signifies passion and excitement, yellow exudes cheer, blue expresses stability and trust.

Forms and shapes:

Logos that are square and sharp inspire a very different reaction than a logo that uses circles and soft edges.


Just like colors and shapes, typography represents different personalities and induces different reactions in the minds of your customers. For example, serif fonts (like Times New Roman) give a more traditional and trustworthy feel to your brand, while sans serif fonts (like Helvetica) portray a sleek, modern vibe.

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brand identity
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Designing Your Brand Identity

Once the elements of your brand design have been established, it’s time to bring your brand identity to life. When it comes to brand identity, consistency is key. You don’t want your brand to look totally different on your social media channels than it does on your website. For your brand to make a lasting impact, you need to create compelling designs that portray who you are and what your customers can expect from you.

Wherever you are in the brand development process, our brand design experts can help. Whether you need a complete brand makeover or support for an existing brand, our design team provides the skill, expertise, and imagination you need to achieve world-class results.

  • Logos:

    Your logo is the cornerstone of your brand identity. It should be simple, clean, and clearly communicate who you are and what you value.

  • Websites:

    Your website is your greeting to the world. It is one of the most representative aspects of your ethos and offerings, and must express your brand identity in full force.

  • Print designs:

    Your brand identity needs to be consistent throughout every communication channel with your audience, including print design. Print ads, letterhead, and business cards reinforce your branding.

  • eCommerce:

    With millions of retailers competing online, eCommerce is an incredibly crowded marketplace. You need a distinctive brand identity to not just cut through the clutter, but to thrive.

  • Presentation designs:

    From sales pitches to inter-company communications, your presentation design needs to be consistent with every other aspect of your brand identity.

  • Illustrations:

    A brand illustration system involves images that express a consistent mood and style. Whether it’s loose and playful or structured and serious, your illustration style must reinforce your brand’s image.

Learn How Visual Design & Branding Can
Transform Your Business.

Contact Twelve Three Media Now for a Free Consultation.

Put Our Expertise to Work for You
Featured Publications
  • Branding Fundamentals for Small Business

    Branding Fundamentals to Create a Legendary Small Business


    In our introductory guide to Branding, we show you how to create brand loyalists. Our digital marketing experts discuss the elements of a brand and teach you how to define your company’s core belief.

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Industry Insider Info.

We don’t believe in keeping industry secrets. Let us teach you the art of branding with our comprehensive, indispensable DIY guide. Get expert tips on brand positioning, defining your business’s WHY, creating logos, colors, typography, and more. We’ll help you develop a legendary brand that creates die-hard brand loyalists.

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Visual Design & Branding