Email Basics Every Small Business Should Know

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What You Get:

• The importance of using emails to grow your business
• How to leverage welcome emails, re-engagement emails, thank you emails, and more
• Advantages of using an email service provider to help schedule and deliver your message
• The benefit of writing purpose-driven campaigns
• Why you should segment email campaigns by interest

Strengthen brand recognition and grow your business with compelling campaigns. Learn email basics in this introductory guide.

Email campaigns are still an ideal way for small businesses to stretch their marketing dollars. With the continued dominance of email in today’s world, you need to know how to integrate email strategies into your small business’s overall marketing efforts. Email campaigns provide the ability to target specific segments of your audience and stay top of mind by staying at the top of inboxes.

Email marketing is more complex than just composing a quick message and hitting send. Healthy email strategies require careful planning, database cultivation, and a well-defined process. The prospect of running an email campaign may feel intimidating if you’ve never run one before. Don’t worry; our email marketing experts are here to help.

In this Email Marketing guide, our industry experts explain how email campaigns can drive interest and engagement. We discuss numerous types of email campaigns that can best serve the unique needs of your small business.