Discover the tools you need to track your marketing performance and measure its success.
In the outdoor industry, you need a measurable ROI for everything when analyzing the success of your marketing efforts. Not only have marketing implementations become more sophisticated over time, but the means to track them have, as well. With all of the data available, it can be challenging to understand which metrics should be measured and how best to calculate your ROI.
Whether you want to determine the effectiveness of your paid ads or identify the extent of your organic reach, the ability to measure your marketing performance is crucial to your success. When you interpret data in real-time, you can strategically modify your campaigns to optimize your advertising dollars.
In our introductory Tracking Performance guide, our digital marketing experts share the fundamentals of paid services, organic performance, Google Analytics, and Google Search Console.