Email Basics Every Outdoor Industry Business Should Know

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What You Get

• The importance of using emails to expand your business
• How to leverage welcome emails, re-engagement emails, thank you emails, and more
• Why you should use an email service provider to help schedule and deliver your message
• Why you should segment email campaigns by interest
• Why you should write purpose-driven campaigns

Boost brand recognition and strengthen your business with compelling email campaigns. Learn the fundamentals of email marketing in this introductory guide.

Even now, email campaigns are one of the most effective ways for companies in the outdoor industry to stretch their marketing dollars. With the continued dominance of email in today’s world, your business needs to integrate a comprehensive email strategy into your overall marketing plan. Email campaigns provide the ability to target specific segments of your audience and stay top of mind.

Great email marketing demands more than a catchy subject line and promotional copy. It requires thoughtful planning, a well-defined process, and a cultivated database. If you feel intimidated because you haven’t run an email campaign before, this guide is for you.

In this introductory Email Marketing guide, our digital marketing experts explain how to use email campaigns to drive interest and engagement in your outdoor industry business. We break down the different types of email campaigns and discuss how each can serve the unique needs of your company.