Gates Case Study

Increased Social Media Engagement by 323%

The Challenge:

Gates Corporation, a global leader in power transmission and fluid power products, with more than 15,000 employees in 30 countries, had no social media strategy when Twelve Three joined the team. As a mainly OE brand, their goal was to show the aftermarket consumer how their products powered the world.

What We Did:

Twelve Three Media developed a social media strategy for Gates’ three consumer focused product lines/brands- Automotive belts and Gates RPM (Auto Racing Belts), Gates G-Force (ATV/UTV belts), and Gates Carbon Drive (chain free bike drive systems). This robust strategy included:

  • Creating community content and leveraging trending topics
  • Community management and engagement to build a robust community
  • Paid campaigns and boosted posts to increase awareness and followers
  • Taking ownership of specific #hashtags and leveraging trending #hashtags
  • Developing and leveraging professional rider sponsorships


In the first year alone, our teams’ efforts

  • Increased reach by 179%
  • Increased post engagements by 323%
  • Increased video views by 2,334%