Advertising Plan: The Difference Between Cold, Warm and Hot Campaigns

FREE!

Learn about cold, warm, and hot traffic. Crafting the right message for the right customer during their journey in your sales funnel can make all the difference.

What You Get

  • An overview of the different types of traffic to expect
  • How to move people through your marketing funnel
  • How to divide your marketing budget appropriately for different traffic temperatures

Why Do You Need to Know About a Traffic Funnel?

As a business owner, you want to make sure to identify where users are in their journey to becoming a customer. If you deliver the wrong message to a user they may be scared off because you tried to ‘hard sell’ to them quickly, rather than cultivate their awareness of your brand and their experience. We will outline the different types of traffic and show you how to allocate your budget to maximize your marketing ROI.