Understand the tools you need to measure success and learn how to track your marketing performance.
Your auto aftermarket business needs a measurable ROI for everything when analyzing the success of your marketing efforts. Over time, not only have marketing implementations become more sophisticated, but the means to track them have, as well. With the abundant wealth of available data, it can be difficult to know which metrics you should measure and how to best evaluate your ROI.
Whether you want to assess the effectiveness of your paid ads or get a clear picture of your organic reach, your ability to measure performance is essential to your success. When you examine data in real-time, you can adjust your strategy and optimize your advertising dollars.
In this introductory guide to Tracking Performance, our digital marketing experts explain the basics of Google Analytics, Google Search Console, organic performance, and paid services.