Learn about the tools you need to measure success. Learn how to track your marketing performance.
When it comes to your law firm’s business and marketing efforts, everything needs to have a measurable ROI. As marketing implementations have grown more sophisticated, so too have the means to track them. With the abundant wealth of data available, it can be difficult to know which metrics to measure and how to best assess your ROI.
Whether you want to get a clear picture of your organic reach or calculate the effectiveness of your paid ads, your ability to measure performance is key to the success of your efforts. By examining real-time data, you can adjust your strategy to optimize your advertising investment.
In our introduction guide to Tracking Performance, our digital marketing experts show you the basics about Google Analytics, Google Search Console, organic performance, and paid services.