Personal Injury Case Study

Increased Client PPC Leads by 167%

The Challenge: 

One of Twelve Three’s Personal Injury Firms was experiencing stagnant lead growth during the pandemic. With fewer cases and more competition, a more aggressive approach was needed to maintain the firm’s intakes.

What We Did: 

Twelve Three Media reviewed a number of opportunities to try to increase leads in this competitive environment. Knowing that a lead-driven strategy was needed and that PPC marketing is a pay to play space, we felt the most opportunity could be found in increasing their budget and recommended an aggressive approach– that the client double their monthly PPC budget.   

The Result:

A competitive PPC environment requires a significant investment.  Investing even more money into PPC can be an uncomfortable decision and feel risky.  But, doubling the budget paid off and reinforced the fact that spreading your PPC budget too thin can limit your performance. 

In the first month we delivered a 34% increase in leads. After 4 months, a 167% growth in leads at the higher budget!