Discover how to market your products and services to the right audience, in the right place, at the right time. Learn Paid Media best practices in this robust guide.
Paid media marketing allows your advertising to be targeted and relevant in ways never before possible. However, killer ads need more than just snappy copy; they require a seamless blend of art and science. You must incorporate the creative aspects of engaging content with keyword targeting and the hard realities of current ad rates and your marketing budget.
The complex paid media landscape can feel intimidating, but it gives your automotive aftermarket business the ability to assess, adjust, and optimize your efforts in real-time. It is an indispensable tool in your marketing toolkit.
In our intro guide to Paid Media, we teach you how to plan and execute winning campaigns that actually deliver results. We show you the importance of creating compelling headlines, engaging content, and irresistible calls to action that drive business. You’ll learn about Google conversion tracking, targeting options for the Google Display Network, and how to track campaign performance with Google Analytics.