Advertising Budget: How to Determine Your Advertising Budget
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Why do I Need to Determine an Advertising Budget
The goal as a business owner is to spend money to make money. By allocating the proper amount of money to advertising and understanding the return on your marketing investment, you will position yourself for greater success.
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Email Basics Every Small Business Should Know
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In this introductory guide to Email Marketing, our digital marketing experts explain the continued importance of email marketing in today’s competitive business landscape. We list various types of email campaigns and explain how each can serve the needs of your small business.
Getting Started: How to Launch a Social Media Strategy
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Learn how to leverage social media for your business. We provide tips that will generate better results for your time spent working on different social media platforms.
In this introductory guide to Social Media Marketing, our industry experts teach the fundamentals of creating platform-specific content to promote your small business on Facebook, Instagram, LinkedIn, Twitter, and YouTube.