Detailed blueprints for running remarketing campaigns, search campaigns, Google video campaigns, and Facebook video campaigns
Expert strategies for winning ads, from headlines to copy to calls to action
Advanced techniques for setting up Google Display Network campaigns, location target campaigns, and lead ads
Pro tips for tracking campaign performance with Google Analytics
Market your services to the right audience, in the right place, at the right time. Discover Paid Media best practices in this extensive guide.
Paid media marketing allows your advertising to be focused, targeted, and relevant in ways never before possible. However, creating a killer ad takes more than snappy copy. Effective ads require a blend of art and science. You need to deftly balance the creative aspects of compelling content and keyword targeting with the hard realities of ad rates and your marketing budget.
The paid media landscape can be complex and intimidating, but it also offers the ability to assess, adjust, and optimize your efforts in real time. It is an indispensable tool in your marketing toolkit.
In our Paid Media guide, our digital marketing experts teach you how to plan and execute a winning campaign that actually gets results. We explain the fundamentals of creating enticing headlines, compelling copy, and irresistible CTAs that drive leads. We show you advanced targeting options for the Google Display Network, Google conversion tracking, and how to track campaign performance with Google Analytics.
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