80% of users follow a business on Instagram. If you switch your account from personal to a business account you will have the resources to learn about all your followers, reach your customers, contact options, and much more.
First, let us walk you through switching over your account and then we will dive into the benefits of your recent change.
Converting to an Instagram Business Account
Step 1: Open your Instagram app and go to your profile.
Step 2: Select the button with three lines in the top right corner of your screen.
Step 3: Select the “Settings” button at the bottom of your screen.
Step 4: Scroll down to the Accounts section and tap “Switch to business profile”.
Step 5: Select the “Continue” button on your screen.
Step 6: Choose the Facebook Account you would like to associate your business profile with. We suggest you choose your Facebook business page.
Step 7: Select the category associated with your business. Hit the “Next” button.
Step 8: Update your contact information then hit the “Done” button on the bottom of your screen.
Benefits of a Business Instagram Page
Instagram has grown rapidly since it began in 2010. This photo-friendly social media platform has around 400 million daily users. Out of the top 100 brands in the world, 90% of them can be found on Instagram. So why should your business take the next step?
Shop Now Feature
Over 50% of people on Instagram have used their app to buy products. With the Shop Now Feature you can switch your followers into customers. You are able to tease your customers, leaving them wanting more.
The insights tool is very beneficial to any business owner, small or large. You are able to break down results from activity, content, and audience. This will allow you to understand what is already working, who is interested in your product, and the most optimal time to post.
A business Instagram page will give you features that will provide your followers easy access tools like a contact button showing your location, phone number, and email address. This is all at the touch of a button for them!
You can place Instagram stories ads, photo ads, video ads, carousel ads, collections ads all within the app! You can reach those who matter the most to you by targeting their location, demographics, interests, behaviors, custom audiences, lookalike audiences, and automated targeting.
The question is are you ready for the big switch? Don’t worry if you don’t like the look and feel of a business account you can always switch back to a personal page!