As we’re sure you are familiar, local search results for businesses appear when a person who performs the search is in that specific area. For example, if you were to search “cheap food” from your phone, your device would likely come up with results for “cheap food” near your location.
The picture below shows us local search results for “cheap food” around the user’s location…
See how this works?
Now try to search your business and see what comes up…
Can’t find your business? This is where Google My Business comes to the rescue.
If you find that your business won’t appear for local search results in your area then you may need to check your Google My Business account. You may also want to make sure you are following the 5 do’s and don’ts for local optimization. In order to maximize the number of times customers see your business in local search results, you must complete all of the steps in Google My Business. Providing and updating your business’s information as needed can help your local search results and optimize its standing in Google Maps.
Below are some helpful tips to help you out…
Naturally, local search results favor the most relevant results for each search. Because of this, businesses with all of the necessary information filled out on their Google My Business page turn up in local searches more often.
It is imperative that you enter all of your business’s information correctly so your customers can know…
Verifying your business’s location is one of the best ways to allow Google the opportunity to place you in the correct search formulas. Verifying your address allows for you to show up across Google products like Maps and Search.
Providing and updating your business hours on Google My Business is also very important. Include special holiday hours and special event hours in order to let potential customers know when your business is open or not. This will allow customers to travel to your business confidently knowing that you are open and ready to help them with their needs.
As every business owner knows, customers are the most important aspect to a business’s success. Make sure your customers are happy and coming back for your product. Respond to reviews about your business. Responding to your customers shows them that their feedback is valuable.
When you add photos to your listing, it shows people your business’s products and services. This makes you come off as “human,” makes you more approachable, and helps your business tell its story. We encourage that you add compelling and accurate photos so that your potential customers can view what you’re are all about.
How Google Decides Local Ranking
Google bases its ranking process on three main factors: relevance, distance, and prominence. Together, these factors “team up” and assist each other in helping the user find the best match for their search.
Now that you have a sense of what a Google My Business page can do for your business here are the steps to setting it up…
Check Over Your Business Information…
No matter what, you should always check over the information about your business. This is a very important piece of this process and is essential to your business having the correct information online.
In the event of incorrect information:
If you have any questions about establishing your business in Google, please do not hesitate to contact us! At Twelve Three Media, we pride ourselves on getting real results for all our clients and we would love to help you too!