When developing an effective marketing strategy, it’s essential to reach your target audience where they will pay attention. Modern audiences overwhelmingly turn to digital videos, podcasts, and streaming services for their information and entertainment. That is where your brand needs to be, too.

You have a business to run and an industry to master; you shouldn’t spend your time and resources trying to navigate the complexities of the digital media landscape on top of your day-to-day duties.

That’s where we come in. Twelve Three Media is a full-service digital marketing and advertising agency. We have the experience, skills, and resources to bring your brand to life through our digital video and digital audio services. We create compelling, engaging content, place it in front of your ideal audience, and track its effectiveness. If you’re looking for a proven agency that delivers results, you’re in the right place.

Types of Digital Video

When you capture your customer’s eyes and ears, they are more likely to remember who you are and what you offer. An effective video can build rapport, increase name recognition, and humanize your brand in a way no other medium is capable.

As with any marketing strategy, your digital video should be clear in its intent and message. Depending on your specific objectives, Twelve Three Media can develop, create, and place:

Brand videos:

Your business has a unique story and your brand has a specific identity. Brand videos, ideally placed on your website’s Home or About Us pages, are an effective way to connect your audience with your company’s values and persona.

Testimonial videos:

A glowing review of your products or services is the most powerful conversion tool in your marketing toolkit. You can talk all day about how your brand is the best, but your audience wants to know what your previous customers think.

Product & service videos:

Seeing your products and services in action will leave a lasting impression with viewers. Whether you’re showcasing the features of your product or demonstrating the effectiveness of your services, a product video is worth a thousand pictures.

Event videos:

You may want to promote an upcoming event for your customers or share scenes of your company’s recent charity project. Event videos can fill seats or express your dedication to your community (or both!).

Animated videos:

Simple animations that utilize helpful visuals and good scripts are proven teaching tools. A fun, quirky cartoon is a great way to explain a complex topic in a simple, straightforward way.

Promotional ads:

A video advertising campaign is a powerful, trackable, and creative way to promote a new product or special.

Our Video
Production Process

Your video can be as dazzling as a world-class advertisement or as simple as an in-office testimonial. No matter how complex or straightforward, great video campaigns are the result of a proven, thoughtful process. Our video production process involves:

Pre-production:

During this crucial phase of the video production process, we’ll plan and prepare every aspect of your media project. We’ll determine the goals and message of the spot and work out the details to ensure an organized and cost-efficient shoot.

Production:

Whether it’s in a studio, on-location, or out in the streets, a professional videographer will capture high-quality footage for your project.

Post-production:

Post-production involves the editing process of your raw footage. This is also the phase in which titles, graphics, music, voiceovers, and animations are added.

Delivery:

Once your professional-quality video is complete, we’ll deliver the finished product to whatever medium you’d like. For example, we can embed the video directly to your website or upload the file to any video hosting service, like YouTube, Vimeo, Facebook, or Instagram.

Analytics and reporting:

After your video is posted, we’ll gather data on its performance and provide detailed analytics reporting.

Digital Audio

Digital audio encompasses a variety of mediums. Whether it’s streaming music, live talk, or podcasts, two-thirds of America’s population is spending more of its time in this digital realm.

For advertisers, some of the most effective types of digital audio include:

AM/FM online streams:

Despite what many assume, radio is still one of the best ways to reach consumers. In fact, studies show that radio’s share of listeners is higher than that of all other leading platforms, including televisions, smartphones, and computers. With both broadcast and online streams delivering radio content, it remains a powerful advertising medium.

Music streaming services:

Streaming music services like Spotify, Pandora, and Amazon Music are continuing to change the way people think about music consumption. While these popular streaming services sell paid subscriptions, they also offer different tiers of service for both listeners and advertisers.

Podcasts:

Although podcast listeners make up a smaller share of the overall online audience, they comprise the fastest-growing audience today. They also have loyal listeners who often stream more than four or more podcasts every week. Not only that, 41% of listeners report trusting ads on podcasts more than any other audio platform.

Building Your Digital Audio
Marketing Strategies

Just like any other media channel, digital audio marketing should be conducted with a holistic approach that combines a variety of methods in a robust media mix. Audio advertising should never be considered a stand-alone marketing plan.

Whether you’re considering a podcast sponsorship or launching a Spotify ad, our experienced team of marketing experts will help you determine which advertising channels are right for your business. If digital audio is a good fit for your media mix, we’ll plan and arrange a recording session with a professional sound engineer. Our experienced media planners and media buyers will negotiate the best rates for optimal audience reach. We’ll track, measure, and report the results of your ad’s success with relevant data and straight talk.

Your Digital Library Is Waiting.
Let’s Get Started.

Twelve Three Media offers you qualified expertise through each step of building your digital content library. From production to editing to distribution, we have the in-house team you need to reach your goals with video/audio branding, marketing, and ads.

Featured Publications

We’d Love to Share
Industry Insider Info.

We don’t keep secrets. In our comprehensive DIY guide, we’ll demystify paid media marketing and teach you how to run your own remarketing campaigns, search campaigns, Google video campaigns, and more. We’ll show you how to set up great campaigns, write compelling copy, and track the success of your marketing efforts.

Check Out Our Publications

Digital Video &
Audio