Digital Video
& Digital Audio
Why do I need digital media?
According to Google, 60% of people prefer to watch videos online to watching TV. Meanwhile, there are over 800,000 podcasts online, with an estimated 90 million people tuning in each month.
With marketing and advertising, your goal should always be to reach people where they will pay attention. Today, digital videos and podcasts get the most attention, which is why your business needs to stand out on platforms such as:
- TikTok
- Instagram (IGTV)
- Pandora
- Spotify
- YouTube
- iHeartRadio
Instead of purchasing stations like with traditional media buying, video and audio platforms enable you to target specific demographics. This allows you to deliver content directly to your ideal customers, rather than just the market in which they live.
What if I don’t have time?
Technology makes it possible to create high-quality videos and audio using your phone. No longer do you have to invest in a commercial-grade camera, a professional editing suite, and expert technicians to handle picture and sound.
However, the big reason businesses don’t invest in video is lack of time. That is where partnering with an experienced marketing agency can help.
What will you do for me?
When you partner with Twelve Three Media, we will send a veteran videographer with industry experience to meet with you. This videographer will provide you with knowledgeable input on shooting angles, lighting, and more. Then we can shoot video for multiple purposes, including:
- Engagement videos for your social media feeds
- FAQ content for your website and YouTube channel
- Video testimonials from satisfied customers
- Interviews with your team on who you are and what makes you different from the competition
- Video ads for various websites and platforms
- B-roll footage for use in ads and other campaigns
If digital audio is a better fit for your business and customers, we can also dispatch an experienced sound engineer to you for a recording session.
Video and audio will be recorded and edited by an experienced professional who creates a high-quality library of content. Our team uploads and optimizes your video and audio, and then we track the results. Using cutting-edge native and third-party tools for the most important platforms, we are able to assess engagement on your audio and video to ensure that performance is meeting your expectations.
What video & audio can do for you.
When you catch customers’ eyes and ears, they are more likely to remember who you are and what you can do for them. In some cases your content will build rapport and name recognition. In others, you may be able to draw a direct connection between your best video and audio and an increase in business.
Twelve Three Media offers you qualified assistance with each step of building your digital content library. From production to editing to distribution, we have the experience to help you realize your goals with video/audio branding, marketing, and ads.
