According to Google, 60% of people prefer to watch videos online to watching TV. Meanwhile, there are over 800,000 podcasts online, with an estimated 90 million people tuning in each month.
With marketing and advertising, your goal should always be to reach people where they will pay attention. Today, digital videos and podcasts get the most attention, which is why your business needs to stand out on platforms such as:
Instead of purchasing stations like with traditional media buying, video and audio platforms enable you to target specific demographics. This allows you to deliver content directly to your ideal customers, rather than just the market in which they live.
When you partner with Twelve Three Media, we will send a veteran videographer with industry experience to meet with you. This videographer will provide you with knowledgeable input on shooting angles, lighting, and more. Then we can shoot video for multiple purposes, including:
If digital audio is a better fit for your business and customers, we can also dispatch an experienced sound engineer to you for a recording session.
Video and audio will be recorded and edited by an experienced professional who creates a high-quality library of content. Our team uploads and optimizes your video and audio, and then we track the results. Using cutting-edge native and third-party tools for the most important platforms, we are able to assess engagement on your audio and video to ensure that performance is meeting your expectations.
When you catch customers’ eyes and ears, they are more likely to remember who you are and what you can do for them. In some cases your content will build rapport and name recognition. In others, you may be able to draw a direct connection between your best video and audio and an increase in business.
Twelve Three Media offers you qualified assistance with each step of building your digital content library. From production to editing to distribution, we have the experience to help you realize your goals with video/audio branding, marketing, and ads.